E-Business Marketing-I

Goals:

To provide small business owners with information on using online display advertising techniques to advertise their business

To provide small business owners with informaton on using search engines optimization techniques to market their business

Objectives:

Define ``online display advertising``

Calculate the cost of online display advertising

Compare the pros and cons of various online display advertising formats

Identify ways to post and monitor display advertisements

Define ``search engine optimization``

List techniques for optimizing search engine rankings



What is ``Internet Marketing``

Internet marketing refers to strategies to promote your business online

It is important to remember that any internet marketing strategy should be part of your overall marketing strategy.

This includes online and tradttional offline marketing.


Popular Methods of Online Marketing

1-Search Engine Optimization
2-Social Media Optimization
3-Email Marketing
4-Direct Links
5-Online Display Advertising


What is ONline Display Advertising

To be continued....