Marketing Tips

In addition to submitting your site to search engines and search directories, you can do many other things to promote your website on and offline.

Exchange links with related sites

Create newsworthy content

Use your customers and tell everyone you know

Use your customers and tell everyone you know

Don't forget traditional advertising

If you have the budget, consider paid online advertising

Most important, create useful content.

Operating Your Business Online

Goals:

To provide small business owners with the knowledge necessary to draft an effective informational website

To provide small business owners with information on what is nedded to sell their goods and services via a website

To provide small business owners with information on how to receive and process online orders from customers located outside of Canada.

Objectives

At the end of the seminar, you will be able to:

Determine the type of website presence that suits your needs

Identify the key steps for designing an effective website

Identity how selling via e-commerce will increase your revenue

Identify various ways to sell your goods or services online

List the key components to an online store

Discuss ways to build and maintain an online store

Ask service providers the important questions when setting up an online store

Identify the benefits of e-exporting

List steps required to e-export

Highlight the unique commercial and legal resources an exporter should consult

To be continued...

E-Business Marketing-I

Goals:

To provide small business owners with information on using online display advertising techniques to advertise their business

To provide small business owners with informaton on using search engines optimization techniques to market their business

Objectives:

Define ``online display advertising``

Calculate the cost of online display advertising

Compare the pros and cons of various online display advertising formats

Identify ways to post and monitor display advertisements

Define ``search engine optimization``

List techniques for optimizing search engine rankings



What is ``Internet Marketing``

Internet marketing refers to strategies to promote your business online

It is important to remember that any internet marketing strategy should be part of your overall marketing strategy.

This includes online and tradttional offline marketing.


Popular Methods of Online Marketing

1-Search Engine Optimization
2-Social Media Optimization
3-Email Marketing
4-Direct Links
5-Online Display Advertising


What is ONline Display Advertising

To be continued....